FOR EYEWEAR BRANDS
Sunglasses and optical frames designed around your brand, your wearer and the realities of production.
From our office in Milan, Italy, we help eyewear brands turn a collection direction into a coherent family of frames. Shape, fit, colour and material are developed together rather than treated as separate decisions.
A useful eyewear brief connects the audience, positioning and intended price segment with a clear design direction. We work on silhouettes, proportions and the relationship between models so that a collection can feel consistent while offering different choices. New designs can build on an existing identity or explore a more distinctive direction.
The front, bridge and temples influence both the character of a frame and how it is worn. Our development process considers materials, construction and ergonomics alongside visual identity. Colour and finish decisions are reviewed with the product rather than added at the end.
Depending on the agreed project scope, the work can include collection research, sketches, 3D development, technical drawings, material and colour proposals, and prototype review. We coordinate with manufacturing partners to clarify details and incorporate production feedback. The specification and approval steps are defined for each project.
Some brands need a focused development project; others need continuous design support across several collections. We start by understanding your current range, the products you want to develop and the decisions your team needs help making. The resulting scope identifies the deliverables, responsibilities and next approval points.
Tell us about your brand, target wearer, intended materials and collection timing. Existing products and reference images can help us understand the starting point.
HOW WE WORK WITH BRANDS