MILOSSI
GP23 / 2024REBRANDING + PACKAGING

A BOLD MARK.
A QUIET FINISH.

MILOSSI’s rebranding and helmet packaging for GP23. A graphic identity carried into an object through colour, flowing lines and the contrast between matte and gloss.

The GP23 identity: white lettering in a red asymmetric badgeBLACK. RED. WHITE.
THEN LIGHT.
CLIENT

GP23

SCOPE

Rebranding · Packaging graphics · Finish specification

YEAR

2024

01 / THE IDENTITY

One mark.
A clear system.

The rebranding brings GP and 23 into a compact badge, with an angled upper edge and a rounded corner. A horizontal configuration gives the identity another format to work with.

The manual defines the logo variations, alignment and a restrained black, red and white palette. On the packaging, the red badge becomes the immediate point of recognition.

Construction-line presentation of the approved GP23 logo contours01 / CONTOUR02 / ALIGNMENT
Contour study redrawn from the approved identity.
BLACKREDWHITE

02 / FROM MARK TO OBJECT

Let the line
travel around it.

The artwork connects the faces of the carton. The flowing pattern gives the black surface direction, while the badge and red flaps establish the colour hierarchy.

SHINY / UVMAT / BASEFOLD + WRAPFORM / GRAPHIC / FINISH
Explanatory development drawing reconstructed for this case study from the supplied packaging artwork.

03 / THE DECISIVE DETAIL

SHINY/MAT.

Same black.
A different response to light.

SELECTIVE GLOSS UV
ON A MATTE BASE

The packaging specification separates the matte base from a selective gloss UV layer. The line pattern and selected graphic elements catch the light; the surrounding surface stays visually quiet.

That contrast is the defining feature of the box. Its appearance changes with the viewing angle, giving a mostly black package another level of detail.

04 / DEFINING THE FINISH

Two layers.
One surface.

Explore the original colour layout and its separate gloss UV mask. The cyan in the mask identifies the finish areas; it is not an additional printed colour.

GP23 colour artwork: black panels, red flaps and blue cutting and folding lines
01 / Colour + matte base
Sectorized UV shiny: cyan mask defining the selective gloss pattern and graphic elements
02 / Selective gloss UV

05 / IN THE HAND

The drawing.
The real thing.

The production photographs show the finish across the printed carton and the identity on the protective helmet bag. The brand carries from the box to what is inside.

Unfolded printed GP23 carton with glossy flowing lines on matte black and red flaps
Printed carton / matte and gloss in natural light
GP23 branded helmet bag beside the finished box with glossy black lettering
The packaging system / box and protective bag
Produced GP23 helmet box showing the red badge and glossy flowing lines across the black surface
The finished packaging / GP23

Rebranding and packaging design: MILOSSI. Original artwork and production photographs from the GP23 project archive. Explanatory line studies created for this presentation.